
On 13 April 2024, a 40-year-old man, Joel Cauchi, stabbed and killed six people and injured a further twelve in the Westfield Bondi Junction Shopping Centre. I was in England on holiday at the time. I was flying out the next day to come back to Australia. It was all over the TV there. Like everyone, I was shocked and saddened. What drives someone to do this? Is life just so hard that they just crack? Are there just truly evil people in the world? We will never know. My heart went out to the victims.
A couple of months later there was an incident at Westfield Marion Shopping Centre in South Australia. There were reports of a man with weapons in the Centre. The call went out around the Shopping Centre to evacuate. Apparently, panic ensued as shoppers headed to the exits. People were injured in the panic. In the end it was a bit of a false alarm. It seems that there was a group of young people who decided to have a fight in the Centre with weapons. The evacuation was the right call, better safe than sorry. The safety of shoppers was paramount.
Fast forward to a few days ago (03/07/2024). I am at Westfield Shopping Centre at Doncaster. As I am walking into the Centre I am confronted by this banner ….

Now, I confess I originally did not catch on as to what the “Emergency Testing” might be. As a deaf person I was more put out by the fact that, once again, my needs had not been considered. “LISTEN” it says. Once again everything is hearingcentric. Indeed, one could argue its Englishgcentric, because if you speak a language other than English the announcements might not be accessible either.
As I do, I took a snap of the banner and posted it on Facebook with the question, “What’s wrong with this notice?” Almost immediately my Facebook friends began to respond. “That’s ok for those who can hear the announcements.”, “Great work Westfield …”, “We can hear!!!!! Yippee.. “. Most comments were along these lines, the sarcasm was dripping.
But, there was one comment that struck me and made me really realise just how serious Westfield’s lack of foresight is. “Pray you are not in direct line of ‘lone wolf’ target when they issue the emergency alert.” After I read this comment, it hit me that the Emergency Testing was actually a drill that was a response to the recent events in Bondi and South Australia. In other words, it was an evacuation test should similar events happen.
That led me to ask the question; How much do I matter? How much thought had gone into my safety? As a deaf person I certainly don’t want to be shot or stabbed. I want to know if I am in danger and get out. But Westfield had not even thought about me. Of course, there are others who they had not thought about. People for who English is not their language who may not understand announcements. People with auditory processing issues might also be in that boat. I realised that I and others were simply Unvalued, not even considered!
Not long ago, I worked in disability access and inclusion. I pushed hard for people to consider the needs of community members with disability. Where I worked has the world’s second most dangerous bush-fire risk. They had town hall meetings to discuss bush-fire evacuation. I would push for Auslan interpreters and captioning. I would ask that any venues considered were accessible for wheelchairs, had accessible toilets and parking etc. There were often pamphlet drops. I would push for plain English and accessible formats for those with language or cognitive issues. I asked that videos be captioned. And so on and so on.
To my mind, this is how you do it. You consider everyone and you provide access for as many people as you possibly can. Was my employer responsive? Sadly, no! Readers will be shocked, but one time when I asked my employer to consider that they have plain English and other alternate formats such as visual pamphlets. This was flatly refused.
Why? Well, I was told this – “We are a community. For people with additional needs we rely on the community and neighbours to ensure that they understand the information and are safe … “ Scary, huh? You begin to realise just how much people with a disability are “UNVALUED” and not even considered. I remember getting chastised by my boss for arguing the cause. I was bluntly told to back off when I asked, “Don’t we matter?
Three weeks ago, I was confronted by this:

For context, I was at the train station. There was a bit of mayhem. Train cancellations, delays – who knows. All I could see was people moving from different platforms to another. I saw a metro staff person wandering the platforms and making announcements into the microphone that you can see in the photo. Once again, I and people like me were UNVALUED and not considered. I can tell you there was absolutely nothing on the visual screens apart from, “Listen for announcements”
A friend of mine asked me if there were Apps that we could put on our phone so that we could receive announcements. Probably there are but my issue is; what if people are not Tech savvy? Or they don’t have a mobile, or they have an older one that isn’t compatible? Oh well, bad luck! Let them miss the train, get stabbed or get shot. Cynical? Not really, that’s the reality.
And the solution is just to think universally. Rather than just about those that are considered the norm, think of all people that will come into a building or access a service. Think of solutions for all of them.
In England there is a company called Signapse. They are using artificial intelligence to ensure that announcements are offered in British Sign Languuage. Captioning can be added to these announcements too. Recently Signapse featured at the Cinch Tennis Championships. You can see an example of this below, you may not be able to see this if you do not have Linkedin:
https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7211668317797822464
You can learn more about Sighapse HERE!
It really is not hard. I for one am fed up of being Unvalued. I have worked hard for 35 years and contributed my tax money and wages for the good of the country, I matter! People like me matter! People with a disability matter! Any person from a diverse background matters!
What will it take to finally have us all properly VALUED – A tragedy? I pray it does not come to that!








