AN OPEN LETTER TO GINO MUNARI, General manager for film buying, Village Cinemas and Al McEwin, AUSTRALIA’S DISABILITY COMMISSIONER AT THE AUSTRALIAN HUMAN RIGHTS COMMISSION.
Hi Gino and Al
My name is Gary Kerridge. Al and I are well acquainted. Gino and I a little less so. Though we did meet many moons ago in Canberra at a Cinema Access Advisory Group meeting.
Gino, I saw recently your response to Dean Barton Smith. Dean had written to your CEO about cinema access, or more accurately, the lack of it.
I noted you blamed the suppliers for providing dodgy and unreliable technology for captioning. Blastard suppliers!!! You would think they would have quality controls … but hey we are only deaf, what do we matter.
It made me revisit those heady days back in 2010. Remember that Gino and Al? Those were the days.
That was back in Shorten and Innes time. They negotiated a deal with the Big 4 cinemas. Remember that Gino?
We were to have a trial of Captiview. You know, try it and get feedback as to whether it was any good. If good great. If not … well back to the drawing board.
But that didn’t happen Gino and Al. Those clever people at the cinemas decided to roll it out fully anyway. I don’t know why because initial feedback about the technology was that it was terrible. Mind you, not your fault Gino, it’s those blastard suppliers.
But anyway, Gino and Al, we all had such high hopes you see. Because there was an agreement that would bring wonderful and previously undreamt of access.
Remember that agreement Gino and Al? If you have forgotten here is the agreement. https://www.dss.gov.au/sites/default/files/documents/05_2012/cinema_access_implementation_1.pdf
Let’s recap. By the end of the agreement in 2014 the Big 4 cinemas would have 242 screens providing access. Wow!!!
And you know cinemas with 6 screens would have at least one accessible. Over 6 screens and up to 12 screens would mean at least two were accessible. If there were more than 12 screens then three screens would be accessible. Just wow when you consider before that we were lucky to get one a month.
But wait – here is the best part. By 2014 every screen that was equipped with captions technology would show captions at every session. Pardon me if we felt a bit like kids in a lolly shop.
So Gino and Al – what happened? It’s now 2017. At Chadstone today I can see Beauty and the Beast is captioned at four sessions and that appears to be it. Chadstone is huge, what’s happening at all the other accessible screens?
And you know, Gino and Al, even when access is given it often fails. Batteries are flat on technology. Captions drop out. Captions are not received. If you wear glasses sometimes you have to take them on and off to see captions and movie alternately. Tall people have to slump cos the Captiview designers thought all deaf people were short. It isn’t a pleasant experience. In fact it’s awful. Watch this video if you don’t believe me.
But it’s those blastard suppliers isn’t it Gino. Shocker.
And you know, Gino and Al, the cinemas received a grant to help with the roll out. What was it $480 000 or something. Despite your protestations, Gino, of extensive capital outlay by the cinemas the tax payer contributed. And very little of what was agreed appears to have occurred. Given this, Gino, will the cinemas pay it back. Or perhaps get those blastard suppliers to do it for dishing out, well, Craptiview.
And in closing, Al, given the cinemas have clearly not held up their end of the bargain, they appear to have broken the law. SO – what will the Australian Human Rights Commission do about it?
Yours in the Hope of Full Access